Duluth Trading had opened a new store location in the Mall of America. But this isn't just any Duluth Trading store, this is a men's underwear store.

Duluth Trading has its own brand of underwear called Buck Naked Underwear which is what's featured in this store. They already have a regular store location in Bloomington so it makes sense to do something a little different when they're so close together.

There's also something called the Museum of the Man Area. Ricker Schlecht, Vice President of Product Development and Creative, spoke with Bring Me the News about it and said it "'celebrates all the breakthroughs we've had and all the pinching, chafing and overheating we've solved over time.'"

The official grand opening is this Thursday, the 14th.

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