After a couple days of internet outrage following the announcement of "dynamic (surge) pricing" coming to Wendy's restaurants next year, the CEO has issued a statement saying that the original statement was "misconstrued".

The CEO claims that the digital billboard plans are to "...give us more flexibility to change the display of featured items." Uh huh. The original story is below.

If you're not yet convinced that CEOs are out to squeeze every last penny out of your broke (and with the U.S. healthcare system, likely also broken) body, this should finally convince you.

The CEO of Wendy's says that the company will introduce digital billboards at their (reminder: fast food) restaurants; billboards that can display "dynamic pricing". If "dynamic pricing" sounds familiar, it's the practice that Ticketmaster used to price gouge high-demand tickets.

Consistency is Getting Inconsistent

The attraction of fast food restaurants is knowing what you'll get, how long it'll (usually) take, and how much it's going to cost. Start leaving any of those up to chance (or algorithms) and you'll turn off customers.

Wendy's to Introduce "Surge Pricing"

If you take a lunch break when most everybody else takes a lunch break - like at noon - the price of that Baconator will be higher than stopping by at 3pm...until everyone starts doing that instead.

That's the advantage of a digital billboard: it can be "adjusted" on-the-fly.

Squeezing Every...Last...Penny...Out of You

Wendy's also plans to introduce, "A.I.-enabled suggestive selling". Don't you just love the fancy phrases they come up with? A.I.-enabled suggestive selling = automatic upselling, such as "Customers usually add a Frosty to orders similar to these".

If you can't teach a worker how to upsell, your management sucks. Get gooder management.

It May Not Be Imminent, But It's Coming

Wendy's doesn't plan on price gouging until early next year, so get your $5 Biggie while it's still only $5. Don't believe me?

Remember Five Dollar Footlongs?

It's today's Sign of the Apocalypse.

KDHL Radio logo
Get our free mobile app

H/T: Food & Wine

These Five Tips Will Help You Save Money On Food

I've been browsing the r/frugal subreddit and compiled a few of the best ways to save money where you can.

Gallery Credit: Tommy McNeill