Faribault Main Street Coordinator and Tourism Director Nort Johnson stops by the KDHL studio today.

Johnson presented the Faribault Tourism Report for 2015-16 to the Faribault City Council last night and will go over some of the information for us.

Also at last night's City Council meeting, the Main Street program had a proposal to install "story benches" in downtown Faribault. We will get details about that also.

I did read the Tourism Report in preparation for the show and it is interesting to note in 2015 the city received $101,575.90 from the lodging tax.

The report outlines goals for 2016 and one of the top goals is to develop a regional marketing campaign to combine resources with Faribault neighbors Owatonna and Northfield. The report cites geographic targets for marketing Faribault and the region in the Twin Cities metro, Rochester and Mankato areas and Iowa.

The University of Minnesota Extension Service did a tourism assessment of the area and asked people what they travel for. The top responses were:

  1. Sightseeing
  2. Cuisine
  3. Trails and Parks
  4. Entertainment/Music

The report states the Faribault Tourism Committee wants to target millennials with their marketing and advertising. Specifically, 75 percent of the total marketing and advertising dollars will be targeted toward Generation Y.

Tune in at 9:30AM and learn more or watch the show on your time on our YouTube channel.

Tourism Discussed on AM Minnesota
Tourism Discussed on AM Minnesota

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