Hy-Vee announced Tuesday, that at just four months into their misfits produce program they have rescued more than 1 million pounds of produce from landfills. By partnering with Robinson Fresh to re-educate consumers on these still usable produce misfits, which results in less going in the landfills.

Misfits provides customers more fruit and vegetable variety at a lower cost while also helping to reduce produce waste. Through the program, four to six Misfit items are delivered to stores weekly, based on what is seasonably available, and are sold on average at a 30 percent discount. Some of the line’s items include peppers, cucumbers, squash, apples and tomatoes.

The Misfits program is just one way Hy-Vee is trying to reduce food waste at all levels — from the supply chain to distribution and disposal. For several years now, Hy-Vee has been recognized for its food donation and diversion efforts in the communities it operates. Misfits produce is available in almost all of the more than 240 Hy-Vee grocery stores across eight Midwestern states.

Assortment of fresh vegetables and fruit
Viktor Fischer




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