During a Super Bowl media session yesterday JustinTimberlake was asked if he would ever let his son play football.

Timberlake's answer: "Uh, he will never play football. No, no."

He went on to say: "I mean, yeah, it's kind of like that thing where my main objective is that he become a great person. And if he wants to get into the arts or sports, then yeah, I would fully support that. I think I can hopefully offer him some advice on what to do and what not to do, so yeah, but right now we're working on our manners. That's a big deal in our house right now. It's like, one thing at a time."

It's a conversation that many parents around the country are having as more and more information about the dangers of football come to light. CBS recently published a study that showed 110 out of 111 former NFL players - all but one - suffered from CTE. CTE is Chronic Traumatic Encephalopathy a progressive degenerative disease of the brain found in people with a history of repetitive brain trauma.

It's a PR nightmare for the NFL.