Ellen Finds the Right Song in Beats Music Super Bowl Ad
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Co-founded by Dr. Dre, it would only make sense that Beats Music’s stylish brand of headphones (that helped bring bulky earpieces back as a trend), would be just as grand when it comes to their own music app. And who is the perfect choice to flaunt the official music app that Dr. Dre stands behind with his N.W.A. demeanor? Ellen DeGeneres, of course.
Ellen, in all her lovable, fun-loving glory, is set on finding the perfect song to match her quirky mood and dancing skill. In the commercial, Ellen goes back and forth between a variety of music styles from her digital device as she tries to find the right track to groove with. First, she starts off with “Paranoid” by Black Sabbath, but she isn’t in the mood for such powerful rock. She then plays “Stripes” by Brand Clark, but it’s too country. To try and relate to a younger crowd, she plays Dillon Francis’ “I.D.G.A.F.O.S.”, but gets immediately weirded out.
Becoming frustrated, she finally uses Beats Music’s audio service, which broadcasts music based on your circumstances and mood. For Ellen, she put that she is “In a den” and feels likes “dancing” with “three bears” to “pop music”, with each quoted part being an adjustable parameter to help find the perfect song. Ellen then finds the amazing “Can You Do This” by Aloe Blacc, and the party begins.